What if they’re the next 1%?
Everyone’s watching the top 1% of athletes. The ones with the deals, the cameras, the seven-figure followers. But what if the next 1% is already out there, unbranded, unpaid, unseen? Thravos believe they are.
And more importantly, Thravos believe they’ve been left behind by a broken system, one where opportunity follows attention, not ability.
Meet Payton, Juju, Naomi, and J’Nai
These are real athletes we’ve come across. Talented, focused, and putting in Olympic-level effort, without Olympic-level backing. Payton Jacobson is a Greco-Roman wrestler chasing Paris 2028, paying for his training by working side jobs. Juju Noda, a teenage F3 driver, regularly beats better-funded competitors but runs on a self-managed, undercapitalized team. Naomi Ruele represented Botswana in Rio. She’s fast enough to be elite, but trains without modern facilities or a single major brand partner. J’Nai Compton, a rising sprinter from St. Lucia, runs sub 11.4 100m times, often in worn-out spikes on under-maintained tracks. They’re not anomalies. They’re examples. They could be the next 1%. But right now, they’re missing something crucial: access. What’s being left on the table? Every one of these athletes carries untapped economic potential, not just for themselves, but for brands and fans, too.
There’s a massive blind spot. Companies are pouring millions into the same 100 athletes while ignoring thousands who are hyper-engaged, locally respected, and deeply authentic. A brand deal with an emerging athlete isn’t charity, it’s smart arbitrage. Right now, fans can follow and cheer, but they can’t participate. They can’t back a rising star early, earn from their success, or help drive that success directly. That changes with Thravos. Without visibility, they’re locked out of income. No sponsor offers. No content monetization. No fan economy. But they’re putting in the same work, or more than the household names.
Thravos unlocks the value chain. This isn’t a social app. This is infrastructure for a new sports economy. Gamified competitions give athletes a chance to rank, earn, and showcase their skill, not just their reach. Tokenized rewards let fans support their favorites early, and benefit when they win. Sponsorship tools make it easy for brands to discover and engage athletes with authentic alignment and performance data, not guesswork. Athlete profiles serve as real-time, AI-updated resumes that brands and fans can invest in, directly and transparently.
And it’s all live. Right now. The shift is already happening. Thravos is not waiting for the system to change.
Thravos is replacing it. Because these athletes don’t need a handout. They need a platform. A place where performance is rewarded, fans are stakeholders, and brands no longer miss the next big story, just because it didn’t already have followers. Thravos is building that.
If you’re an athlete, a fan, or a brand, come build it with us. The next 1% is waiting.
Join the Thravos movement
Join the Thravos revolution! We’re building a vibrant community where everyone is welcome. Bring your friends, family, and even your neighbors! Together, we can create a healthier and happier future.
Get started today!
Follow us on social media: Stay connected with the latest news and updates on Twitter, Discord, and Telegram.
Disclaimer: This post may include forward-looking statements based on current expectations, plans, or projections. Actual results may differ due to various factors beyond our control. Readers are encouraged to conduct their own research and use independent judgment when interpreting the information provided. All content is for informational purposes only and should not be considered professional advice.
#Blockchain #Web3 #Sports