The Swift-Kelce wedding is done. Economics were always the real story.
Taylor Swift and Travis Kelce married at Madison Square Garden on July 4. Adam Sandler officiated. Stevie Nicks performed. About a thousand guests attended, including Steven Spielberg, Tom Brady, Roger Goodell, and most of the Kansas City Chiefs roster. Everyone covered the wedding. This piece is about what happened to Travis Kelce's bank account...
NBA free agency is moving hundreds of millions in days. Most athletes will never see a contract like this.
NBA free agency officially opened Tuesday at 6pm ET. By the time most fans woke up the next morning, hundreds of millions of dollars had already changed hands. Austin Reaves, an undrafted player three years ago, agreed to a four-year, $185 million max contract with the Lakers, the most historic deal for an undrafted player in NBA history. Trae...
Congress is rewriting the NIL rules. College athletes may end up with less.
Five years ago, college athletes won the right to earn money from their name, image, and likeness. This week, the US Senate is moving to rewrite the rules on how they do it. The Protect College Sports Act of 2026, a bipartisan bill introduced by Senators Ted Cruz and Maria Cantwell, is now heading to the Senate floor. It promises stability,...
Forbes just ranked the 10 highest-paid athletes. The gap below them is the real story.
Forbes released its annual list of the 10 highest-paid athletes in the world this week. The top 10 combined earned more than $1.4 billion over the past 12 months, the highest total in the history of the ranking. Cristiano Ronaldo led the list for the fourth consecutive year, earning an estimated $300 million. The list is worth reading. But the...
The World Cup kicks off today. Here's who actually gets paid.
The most-watched sporting event on the planet starts today. Billions will tune in. FIFA will distribute a record $727 million across the tournament. And most of the players running themselves into the ground to produce it will see almost none of it. That disconnect is worth understanding before the first whistle blows. How FIFA distributes the...
He woke up with 2.5 million followers and nothing to do with them
On Tuesday morning, Tim Payne had fewer than 5,000 Instagram followers. He was a right back for Wellington Phoenix in the A-League, a quiet professional with 50 caps for New Zealand, heading into the World Cup as arguably the most obscure player in the entire 48-team field. By Thursday, he had 2.5 million. The story of how it happened is...
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