Women’s basketball became the top-earning sport
Women’s basketball has officially surpassed soccer as the top-earning women’s sport. According to Deloitte’s 2025 global report on women’s elite sports, basketball is projected to generate $1.03 billion this year, representing 44 percent of total women’s sports revenue. Soccer follows at $820 million, or about 35 percent. The numbers confirm what...
Women’s sports revenue hits $2.35 billion in 2025
Women’s sports revenue hits $2.35 billion in 2025 Women’s sports crossed a major threshold. In 2024, global revenue reached $1.88 billion. In 2025, it is projected to hit $2.35 billion, a 25 percent jump, according to Deloitte’s global report on women’s elite sports. The UK release confirmed the same milestone, noting that commercial revenue has...
Athlete movement is reshaping personal brands
College sports are entering a new chapter where movement is power. The NCAA transfer portal is no longer just a tool for changing teams, it is the engine driving how athletes manage visibility, control their narrative, and grow their personal brands. In this new landscape, transferring is not only about playing time or opportunity. It is about...
Timing and visibility makes or breaks athlete careers
Every year, thousands of college athletes enter the NCAA transfer portal chasing opportunity, but many leave something crucial behind: visibility. The portal was meant to create fairness and flexibility, yet it has introduced a new problem few athletes expected, the visibility gap. When timing and attention collide, a player’s digital presence can...
From locker rooms to livestreams: how athletes are becoming media brands
The modern athlete is no longer just a competitor. They are a storyteller, creator, and brand. The same digital revolution that turned musicians into independent labels and gamers into streaming empires is now transforming sports. What happens on the field is only half the story. What happens on the feed determines reach, relevance, and revenue....
International athlete NIL disparity
The silent exclusion in NIL When the NCAA opened the door to name, image, and likeness (NIL) earnings, it was hailed as a new era of athlete empowerment. For many, it was. Yet one group remains largely excluded: international athletes. Roughly 25,000 non-U.S. student-athletes compete across NCAA programs, contributing to the energy, performance,...
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