The global sports industry is growing, but growth alone is no longer the story. According to outlooks from Deloitte and PwC, revenue expansion in 2025 will be driven by sponsorship, media rights, and technology enabled experiences. What those reports make increasingly clear is that the real transformation is structural. The industry is becoming...

Artificial intelligence is altering the fundamentals of sports. What began as simple video breakdowns and wearable tracking has grown into a full ecosystem where data guides decisions, optimizes performance, and predicts injuries before they happen. In 2025, this shift is accelerating faster than any previous technological wave in athletics,...

College sports is entering a new era of regulation. The NCAA and the College Sports Commission have introduced the strongest NIL oversight measures to date, creating a tightening environment where every athlete deal must meet compliance, documentation, and fair valuation standards. Under the updated rules, all NIL agreements worth six hundred...

Women’s basketball has officially surpassed soccer as the top-earning women’s sport. According to Deloitte’s 2025 global report on women’s elite sports, basketball is projected to generate $1.03 billion this year, representing 44 percent of total women’s sports revenue. Soccer follows at $820 million, or about 35 percent. The numbers confirm what...

Women’s sports revenue hits $2.35 billion in 2025 Women’s sports crossed a major threshold. In 2024, global revenue reached $1.88 billion. In 2025, it is projected to hit $2.35 billion, a 25 percent jump, according to Deloitte’s global report on women’s elite sports. The UK release confirmed the same milestone, noting that commercial revenue has...

College sports are entering a new chapter where movement is power. The NCAA transfer portal is no longer just a tool for changing teams, it is the engine driving how athletes manage visibility, control their narrative, and grow their personal brands. In this new landscape, transferring is not only about playing time or opportunity. It is about...