NFL training camp is underway. The players who can't afford to hold out are the ones nobody talks about.
6 min read
07.08.26

NFL training camp is underway. The players who can't afford to hold out are the ones nobody talks about.

Bijan Robinson just ended his hold-in at Atlanta Falcons training camp. The running back skipped practices, avoided fines by reporting to the facility, and waited. The result: a three-year extension worth up to $75 million, with $51 million guaranteed, making him the highest-paid running back in NFL history. Baker Mayfield is telling reporters he...

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Caitlin Clark earns $527K from the WNBA this season. She earns $16M from endorsements. The league salary was never the point.
5 min read
30.07.26

Caitlin Clark earns $527K from the WNBA this season. She earns $16M from endorsements. The league salary was never the point.

In 2025, Caitlin Clark earned $78,066 from the Indiana Fever. She earned $16 million from endorsements. Her WNBA salary represented roughly 0.5% of her total income. This year, under the new collective bargaining agreement, her league salary jumped to $527,155. That is a meaningful increase, the result of years of advocacy by WNBA players and a...

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What if 1,500 athletes had a direct line to their fans before, during, and after the World Cup?
10 min read
22.07.26

What if 1,500 athletes had a direct line to their fans before, during, and after the World Cup?

Six billion people engaged with the 2026 World Cup. Twenty billion video views across FIFA's platforms. Seventeen billion social media impressions before the quarterfinals were even complete. A single goal celebration, the so-called Viking Row, pulled 174 million TikTok views by the round of eight. Messi's goal against Algeria became the...

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What happens to LeBron James' wealth when he stops playing?
5 min read
15.07.26

What happens to LeBron James' wealth when he stops playing?

LeBron James left the Los Angeles Lakers at the end of June. He confirmed he will play a 24th NBA season. Where, he has not said yet. The Warriors, Cavaliers, and Heat are all in the conversation. Prediction markets put the odds of retirement before the 2026-27 season starts at around 25%. The basketball decision is genuinely interesting. But it...

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The Swift-Kelce wedding is done. Economics were always the real story.
5 min read
08.07.26

The Swift-Kelce wedding is done. Economics were always the real story.

Taylor Swift and Travis Kelce married at Madison Square Garden on July 4. Adam Sandler officiated. Stevie Nicks performed. About a thousand guests attended, including Steven Spielberg, Tom Brady, Roger Goodell, and most of the Kansas City Chiefs roster. Everyone covered the wedding. This piece is about what happened to Travis Kelce's bank account...

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NBA free agency is moving hundreds of millions in days. Most athletes will never see a contract like this.
6 min read
01.07.26

NBA free agency is moving hundreds of millions in days. Most athletes will never see a contract like this.

NBA free agency officially opened Tuesday at 6pm ET. By the time most fans woke up the next morning, hundreds of millions of dollars had already changed hands. Austin Reaves, an undrafted player three years ago, agreed to a four-year, $185 million max contract with the Lakers, the most historic deal for an undrafted player in NBA history. Trae...

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